Yes, your website can still have FAQs. Google changing the FAQ search display does not change the questions customers ask before they hire you. Keep answers that reduce uncertainty; stop keeping them only because you hope for a special expandable result.
What Google changed
Google no longer generally shows FAQ rich results for ordinary business websites. A rich result is the extra visual treatment that can appear under a search listing. FAQ structured data is the behind-the-scenes markup that describes questions and answers. Valid markup does not guarantee a rich result, and eligibility can change.
Keep the questions that help someone decide
A homeowner may still want to know whether an estimate is free, how long a project usually takes, what needs to be moved before work starts, or which towns you serve. Those answers are valuable even if Google never displays them as a search enhancement.
Put the answer where it is needed
A countertop company could explain material and preparation requirements on the relevant service page, put scheduling information on its process page, and keep a short FAQ for follow-up questions. That structure is more helpful than placing the same long FAQ on every page.
- Use the service page for questions about the work itself.
- Use the pricing page for estimates, deposits, and payment questions.
- Use the process page for scheduling and preparation.
- Keep a separate FAQ section for genuine questions that do not fit naturally elsewhere.
Audit old markup before you remove anything
Ask whoever maintains the site to check whether FAQ schema is still accurate, visible to customers, and supported by the current Google guidance. Remove hidden or contradictory answers. Do not add questions that nobody asks just to create more markup. If an answer belongs on a service or policy page, move it there instead.
A useful measure is a better-informed inquiry
Watch for fewer repeated questions, better questions in estimate requests, and stronger contact rates on pages where answers were improved. Search Console queries can also show where people still need information. Structured-data errors and warnings are worth fixing, but a clean schema report by itself is not a business result.
Keep the questions customers actually ask
FAQ rich results changed, but useful answers still belong on a good website. If you want help deciding which questions belong on service, pricing, process, or policy pages, TechDad Technology can review the content with you during a free strategy call.
Sources
- Google Search Central: Latest documentation updates - https://developers.google.com/search/updates
- Google Search Central: FAQ structured data - https://developers.google.com/search/docs/appearance/structured-data/faqpage
- Google Search Central: General structured data guidelines - https://developers.google.com/search/docs/appearance/structured-data/sd-policies
- Google Search Central: Creating helpful, reliable, people-first content - https://developers.google.com/search/docs/fundamentals/creating-helpful-content