Yes, for supported accounts. Google Search Console platform properties can show how certain Instagram, TikTok, X, and YouTube posts perform in Google Search and Discover. That is useful, but it is different from seeing every like, view, message, or sale inside a social platform.
What you can learn
The new reporting gives an owner another way to see which posts Google is showing and which searches are connected to them. Depending on the report, you can review clicks, impressions, queries, posts, and trends. A 24-hour view may also help you notice a timely post while it is gaining attention.
- Which posts receive Google impressions
- The search phrases associated with those impressions
- Whether older posts continue to attract search visibility
- Trends worth comparing with profile visits, website activity, messages, and inquiries
A short video can keep working after the original post
Suppose an electrician posts a short video showing how the team prepares a work area before replacing a panel. Weeks later, people searching for that kind of work continue to find the video through Google. The owner can use the query data to decide whether the same question deserves a fuller service page, a project article, or another video that explains the next part of the process.
Start with ownership and a clean baseline
The business owner or a trusted manager should connect the supported account and keep access under the business's control. Save a report before changing captions, video titles, or the posting schedule. Otherwise, you will have a harder time telling whether a change helped.
- 1.Group the search phrases by service, town, customer problem, and business name.
- 2.Compare similar posts over the same period instead of comparing one video with an entire account.
- 3.Turn a post that answers an important question into a useful website page or follow-up post.
- 4.Check whether the attention led to a profile action, website visit, message, call, or genuine inquiry.
Do not confuse attention with a business result
A post with many impressions may be helpful, but impressions alone do not tell you whether the audience is local or ready to hire. A landscaper may learn more from a smaller number of searches for a service in the towns it actually covers than from a much larger audience outside its service area.
Use the report to make better posts
Social media can introduce the people and work behind a local company. Search Console can show which of those posts continue answering questions in Google. If you want help connecting that information to a consistent content plan, TechDad Technology can help with the review and the next steps.
Sources
- Google Search Central: Platform properties for social and video content - https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms
- Google Search Central: Platform properties and social/video performance guide - https://developers.google.com/search/blog/2026/07/platform-properties-social-video-guide
- Meta: Rewarding Original Creators on Facebook - https://about.fb.com/news/2026/03/rewarding-original-creators-on-facebook/
- Google Search Central: Creating helpful, reliable, people-first content - https://developers.google.com/search/docs/fundamentals/creating-helpful-content
